Untamed World
Freelance · Brand Identity, Logo & Web Design
SCOPE
Brand refresh + website design and development
ROLE
Logo design, visual identity, art direction, UX/UI design, web design, content direction
INDUSTRY
Experiential / Lifestyle / Community
THE CHALLENGE
Untamed World is a space built around intimacy, self-expression, connection, and the freedom to show up fully as yourself. The brand needed a digital presence that felt just as bold, expressive, and unapologetic as the experiences it creates.
The challenge was to take an existing brand and elevate it into a more cohesive visual world—one that could communicate sensuality, confidence, curiosity, and community without feeling overly polished, corporate, or predictable.
The website needed to do more than provide information. It needed to feel like an invitation.
THE APPROACH
I approached the project as a brand evolution rather than simply a website redesign.
I refined and updated the Untamed World logo, then built a digital visual language around it that balanced bold typography, rich color, expressive imagery, and unexpected shapes. The goal was to create something that felt editorial, intimate, playful, and unapologetically feminine while still being easy to navigate.
Every part of the experience was designed to reinforce the brand's central idea:
Come as you are. Leave a little more untamed.
From the oversized typography and organic image treatments to the conversational copy and immersive photography, the site was designed to make visitors feel like they were already stepping into the Untamed World experience.
WHAT I DELIVERED
Logo & Brand Refinement
Updated the Untamed World logo to give the identity a stronger, more distinctive presence across digital and physical touchpoints.
The refined mark maintains the personality of the original brand while introducing a more elevated and editorial feel that better reflects the world Untamed is creating.
Visual Identity
Developed a cohesive visual system built around deep plum tones, vibrant pink, warm neutrals, expressive typography, and photography that feels intimate and human.
The visual language intentionally moves between bold and understated—creating contrast while keeping the overall brand recognizable and cohesive.
Website Design
Designed the website as an immersive brand experience rather than a traditional informational site.
Large-scale imagery, unconventional shapes, oversized headlines, curved sections, and layered typography create visual movement throughout the experience while strategically guiding visitors toward key actions like exploring experiences and booking.
UX / UI Design
Created a clear navigation and content structure that makes it easy for visitors to move between Experiences, Conversations, Partnerships, Portfolio, and About while still allowing the visual identity to take center stage.
The goal was to balance expressive design with usability making the experience feel unexpected without making it difficult to navigate.
Art Direction & Imagery
Directed the visual tone of the photography and imagery to feel warm, candid, sensual, and community-driven.
Rather than relying on overly staged lifestyle imagery, the visual direction focuses on real connection, laughter, conversation, intimacy, and self-expression—the moments that make Untamed feel like a world rather than simply a brand.
THE RESULT
The final experience positions Untamed World as more than an events or experience brand it creates a distinct visual world people can recognize, explore, and want to be part of.
The refreshed identity and website work together to communicate the brand's personality from the first interaction: bold, intimate, curious, expressive, and unapologetically untamed.
