Cheeky
Freelance · Brand Identity & Packaging

SCOPE
Full brand package: logo, packaging system, social launch assets

ROLE
Brand identity, packaging design, social content, AI-assisted imagery

THE CHALLENGE
The client needed a complete, distinct brand identity, logo, packaging, and launch-ready social content in two weeks, with no runway for a traditional photo shoot.

THE APPROACH
I built a playful, distinct visual identity from the ground up, then used AI image generation to produce the campaign visuals needed for social launch content setting me hit a hard deadline without pulling time away from the brand and packaging system itself.

WHAT I DELIVERED
Logo, packaging concepts, and social launch content, including AI-generated campaign imagery delivered in two weeks.

WHAT IT SHOWS
The ability to move fast without cutting corners on brand thinking, including knowing when and how to bring in AI tools to solve a real production constraint.