I executed end-to-end design for multiple business line emails, aligning visual hierarchy, CTA placement, and responsive layout structures to optimize engagement and click-through rates. My process involved close collaboration with copywriters to ensure tone and messaging paired seamlessly with design, and with animators to develop motion treatments that reinforced key value props. I contributed to A/B testing strategies, applied brand system guidelines, and iterated based on performance data and stakeholder feedback to ensure consistency, accessibility, and conversion performance.
Key Contributions:
• Built responsive layouts using Figma, applying accessibility and UX best practices
• Partnered with copywriters to refine tone, hierarchy, and CTAs
• Worked with developers and QA teams using tools like Litmus and Braze
• Participated in A/B testing and design iterations based on open and click-through data
Impact:
• Increased email engagement through refined visual hierarchy and CTA placement
• Scaled repeatable design systems for lifecycle communications
• Strengthened visual consistency across email and video touchpoints
Video work
At Credit Karma, I support video and motion design across product marketing and brand campaigns, from concept to final delivery. I collaborate with copywriters, animators, and marketing leads to develop storyboards, visual direction, and motion treatments that bring financial products to life in a clear, engaging way. My work spans in-app videos, social ads, explainer content, and CRM animations—tailored for various platforms and aspect ratios. I focus on clarity, pacing, and consistency while ensuring each asset aligns with brand voice and campaign goals.